You might have read a recent post I did about preparing your Property for Rent. After that’s said and done you need to consider marketing.
There was a time where agents snapped away on their camera, or iPhone, and those photos were loaded online to advertise a Rental Property.
Sometimes we’d even make a half-hearted effort to lighten them up using whatever software we had already pre-loaded on our Desktops.
Those times are dead and gone though, see for yourself. Scroll to the bottom of Domain.com.au or Realestate.com.au and you’ll likely see the listings that have sat online for weeks and weeks, the ones with the dodgy photos.
Sorry fellow Agents, I realise your landlords really don’t want to pay for Professional Photos.
Would you, as a landlord want your property to be among those?
“Professional Photography should be the bare minimum because Virtual Tours are becoming more and more common.”
Vacant or furnished, get professional photos. It might be that you can reuse the same set of photos time and time again if the property remains largely unchanged.
My professional photographer, for example, will take 5 amazing shots for $150.00, such a small investment for the difference it makes to your advertising, reach and ultimately, number of enquiries and then Prospective Tenants through the door which is the aim. Getting as many prospective tenants as you can through your property increases the likelihood of getting applicants. Keep in mind that the cost of photography is a tax-deductible expense.
Whenever I am with a potential client, I won’t push or do the hard sell to list with me because that’s not my style. I will, however, push when it comes to professional photography because of the benefits.
There are also benefits of listing your property with me, but that’s another conversation.
So potential landlords, say yes and be proud to say “that’s my investment property” when it goes online remembering that you’ve got to spend money to make money.
“Remember that with the right photos, correct pricing and ad placement on the major portals your property may not stay For Lease for long, that’s the point. The photos were not a wasted expense or effort especially when they can be reused”.
If you’ve read this blog, mention it when you list your new property with me and I’ll even go ½ on the cost.
Antonio – The Management Agency
If professional photography is going to capture any tenants’ furnishings or belongings, permission from the tenants must be sought first.
Preferably confirmed in writing, This is a new requirement included in the changes to the NSW Residential Tenancies Act which come into place in March 2020.